Built in Cairo, Egypt. Made for food brands.

Your brand app.
Your orders.
Your growth.

Your branded app. One dashboard for orders, branches and rider dispatch. From the first tap to the doorstep.

For restaurants, bakeries & food stores across Egypt.

Light-mode Your brand ordering app and dispatch dashboard connected to a delivery rider
Performance fees, clearly.Grow & Scale · Monthly app sales
0%
First 500K EGP
3%
500K–5M EGP
1.75%
Above 5M EGP
Each rate applies to its sales band.
Monthly plan and setup fees also apply.
See every feature ↗

Powering the brands
you already know.

Abu AufSale SucreException Pastry
01 / One platform, every screen

The whole operation.
Finally, in one place.

Orders, inventory and customers — connected across your website, app and every branch.

Orderbase dashboard and branded mobile app, shown in full
01

Sell your way

A branded website and mobile app.

02

Keep branches in sync

Live stock and nearest-branch fulfillment.

03

Bring customers back

Accounts, loyalty and easy repeat orders.

02 / From checkout to doorstep

Selling direct is powerful.
Make running it simple.

Route orders to the right branch. Dispatch your drivers. Let customers follow every delivery.

See it in action ↗
Complete Orderbase driver workflow: branch pickup, customer tracking and confirmed delivery
01   Branch pickup02   Live tracking03   Delivery confirmed
03 / Payment integration

One tap closer
to their next order.

A smooth checkout today. A simpler reorder tomorrow.

  • Saved cards, faster checkoutSecure tokenization for returning customers.
  • More ways to payCards, cash, wallet and Apple Pay.
  • Built into your experiencePayments inside your website and app.
Explore plan features ↗
Full payment experience with saved card, wallet and one-tap reorder
Benefits

What changes when the channel is yours.

Your website and app, your orders, your customers — run from one platform, with a team behind it.

Your own website and app

A branded store customers recognise and trust, on web, iOS and Android — not a listing inside someone else’s app.

No commission on your own orders

Every order through your channel keeps the margin the aggregators take today. Your numbers show what that is worth each month.

You own the customer

Names, order history and preferences belong to your brand — for loyalty, reorders and campaigns you control.

Real-time stock, every branch

Inventory synced across branches, so you never sell what a branch can’t fulfil, and every order routes to the right one.

Fast, beautiful ordering

A quick, well-designed checkout that reflects your brand — saved cards, wallet balance and one-tap reorder.

Delivery you control

Your own dispatch and driver app on every plan, with live tracking customers can follow to the door.

A team that runs it with you

From Grow up: a dedicated eCommerce manager, media buying, SEO and AEO — part of the plan, not a separate bill.

Fits the systems you have

POS and ERP integrations keep orders, menus and stock in step with what you already run.

Launch fast, scale on your terms

Go live quickly and grow the channel independently — from a single branch to thirty and beyond.

Fits into your operation

Connected to the systems
you already use.

ERPDynamics · SAP · Oracle
POSOrders · Menus · Stock
The platform + the people

A team behind
your next stage of growth.

Your dedicated team, powered by Mitch Designs. Included from Grow.

Included in your plan ↗
01 / MANAGE

Your account manager.

One dedicated eCommerce specialist for your store, catalog and campaigns.

02 / ATTRACT

Media buying, SEO, and AEO.

Paid campaigns and search visibility, coordinated by one team.

03 / OPTIMIZE

Always getting better.

Ongoing improvements to your app, speed and checkout.

Powered by Mitch Designs
Software house & digital agency · since 2005

Why Mitch Designs is the right partner

20+

Years of experience

In digital platforms, e-commerce and performance marketing.

F&B

Trusted by leaders

By leading food and restaurant brands across Egypt.

100%

Full in-house team

UX design, web & mobile development and digital marketing.

24/7

Responsive support

A team that speaks the language of your business, not just tech.

Make it yours

What could your
own channel change?

Start with a quick estimate. Open the detailed numbers to adjust costs and explore a five-year scenario.

YOUR NUMBERS. YOUR ASSUMPTIONS.

See the fees, the costs and the difference — all in one place.

Your monthly numbers

Adjust your sales and commission to explore the difference.

4,000,000
500K EGP25M EGP
20%
30%
800EGP
You make on your own app1,500 orders a month1,200,000
You pay Orderbase46,000
You still pay aggregators560,000
Commission savings+194,000

Estimated monthly savings before acquisition, coupons, delivery and setup. All figures in EGP.

Explore detailed numbers
Features

Every feature, every plan.

Compare what each plan includes. Pricing comes with your demo — fill in the form and it opens on the next page.

LaunchGet online
GrowOwn your channel
ScaleOwn your customers
EnterpriseBuilt around you

Get your demo & pricing

Get a demo

Your app.
See it in action.

Explore the customer experience and the dashboard behind every order. Tailored to your category.

Prefer a conversation? WhatsApp our team ↗

Get your demo & pricing

Your brand. Your category. A demo worth exploring.

Review your calculator figures

Taken from the calculator above — correct them if they are off.

Your pricing opens on the next page. We then contact you with the demo link, username and password for your category.

A few useful answers

Before we talk.

How is this different from selling on the delivery apps?

Your own branded website and app, with your orders and customer data in your hands. Use aggregators for discovery and your own channel for repeat business.

Do I have to stop using the aggregators?

No. Run both. The calculator estimates the impact of moving a share of your orders to your own channel.

What does Orderbase actually cost?

A one-off setup fee, a monthly base and, above 500,000 EGP in monthly own-channel sales, a tiered performance fee. See the plans above for exact rates.

What happens when I outgrow Launch?

Above 500,000 EGP a month, Launch moves to Grow. The base becomes 25,000 EGP; the 90,000 EGP setup difference is spread over three months. Your plan gains the native app and custom design.

Who delivers the orders?

Your own drivers or delivery partners. Every plan includes dispatch and a driver app.

Will it work with my POS and ERP?

Orderbase supports POS and ERP integrations. Share your current systems with us so we can confirm the scope for your brand.

Who owns the customer data?

You do. Your customer relationships, order history and data belong to your brand.

Inside Orderbase · Demo workspace

Order details

Orderbase order detail drawer with fulfilment timeline, items and delivery information
Your business, in numbers

Explore the details.

Adjust the assumptions to explore your costs and potential savings. Changes stay in sync with the page.

Estimates, not guaranteed returns. Monthly and annual gains exclude one-off setup fees, Launch upgrade installments, taxes and payment processing fees. Growth assumptions are editable.

4,000,000
500K EGP25M EGP
20%
30%
800EGP
8
0
100
Your Orderbase Plan
Coupons & points
Monthly operating gain+91,000year-one average, after acquisition and coupons; setup excluded
Projected customers3,000in your database after 12 months

What Orderbase costs you this month

Plan base25,000Grow
+
Performance fee21,000
=
Total46,000

What one order costs you

Through the aggregator apps
102 EGP
Your channel, first order
123 EGP
Your channel, repeat order
83 EGP

Compare estimated acquisition and repeat-order costs at your current settings.

Projected annual operating gain

YearOwn channel salesCustomersCost to win oneNet gainCumulative

Swipe the table sideways to see every column →